About Us

From Tragedy to Purpose: The Story Behind the Brand

Eduardo Pires, Partner and Creative Director of the branding agency Fastlane, has spent over 20 years crafting compelling designs and helping brands tell their stories. But in the wake of unimaginable loss during the pandemic, including the passing of many loved ones within a few months of each other—most notably his brother and his father—Ed’s life took a profound turn.

Through the darkest days of grief and suffering, it was his faith that became his anchor, providing strength, healing, and purpose. Out of this deep well of resilience and devotion, Eduardo felt a calling to create something meaningful—something that would honor the memories of those he loved and share the faith that carried him through. This calling gave birth to his Christian apparel brand.

Each design in the collection is a testament to Eduardo’s journey of hope, a celebration of his loved ones, and a reminder that faith can transform pain into purpose. Through this brand, Eduardo combines his creative expertise with his mission to spread God’s love, offering a line of clothing that serves as a beacon of encouragement, inspiration, and light.

Get to know Fastlane, the creative agency behind Faith On Fire Supply Co.

Visit: fastlane.co